I came up with an April fools' prank for Guild Wars 2 last year, and with the help of some of my talented ArenaNet friends, it was a giant success! Check out the official page, and some more behind the scenes on the Arena blog.
Photo-chopped sketch I did for our character modeler, Delly Sartika.
I thought it'd be cool to have a modern shooter style military character as our "next playable profession". So after a lot of prep work, I shot full on skill videos, like we do for all the real in-game professions and I coordinated with my buddies so that across the board, from our web releases to interviews and model renders, our "Commando" roll-out was as believable as possible. The joke page got more facebook shares in three days than any of the other professions got in months up on the site!